Marketing Major

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

• Organize, lead and plan
• Conduct an analytical approach to marketing research
• Lead and communicate effectively
• Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

• Consumer behavior
• Research
• Strategy
• Marketing communication

Career opportunities 

Obtaining a marketing degree at UIU prepares you for careers in:

• Advertising and promotion
• Fundraising
• Sales
• Marketing research analytics

Job outlook (2012-22)

• Advertising, Promotions, and Marketing Managers*
• Job outlook: 12% increase
• Wages: The median annual salary for Advertising, Promotions, and Marketing Managers was $115,750 in 2012, or $55.65 per hour.
• View similar occupations

*Taken from the Bureau of Labor Statistics 

Marketing is offered at the following Upper Iowa University locations: 

• Residential Fayette campus
• Select education centers
• Online Program
• Select international centers