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school of business

You will have your choice of several majors in the Upper Iowa University School of Business, including programs to accelerate MBA completion.

Marketing Major

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

  • Organize, lead and plan
  • Conduct an analytical approach to marketing research
  • Lead and communicate effectively
  • Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).


The UIU program provides an integrated curriculum in marketing including:

  • Consumer behavior
  • Research
  • Strategy
  • Marketing communication

Career opportunities 

Obtaining a marketing degree at UIU prepares you for careers in:

  • Advertising and promotion
  • Fundraising
  • Sales
  • Marketing research analytics

Job outlook (2012-22)

  • Advertising, Promotions, and Marketing Managers*
  • Job outlook: 12% increase
  • Wages: The median annual salary for Advertising, Promotions, and Marketing Managers was $115,750 in 2012, or $55.65 per hour.
  • View similar occupations

*Taken from the Bureau of Labor Statistics 

Marketing is offered at the following Upper Iowa University locations: 

  • Residential Fayette campus
  • Select education centers
  • Online Program
  • Self-Paced Degree Program
  • Select international centers