Marketing Major

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

  • Organize, lead and plan
  • Conduct an analytical approach to marketing research
  • Lead and communicate effectively
  • Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).


The UIU program provides an integrated curriculum in marketing including:

  • Consumer behavior
  • Research
  • Strategy
  • Marketing communication

Career opportunities 

Obtaining a marketing degree at UIU prepares you for careers in:

  • Advertising and promotion
  • Fundraising
  • Sales
  • Marketing research analytics

Job outlook (2012-22)

  • Advertising, Promotions, and Marketing Managers*
  • Job outlook: 12% increase
  • Wages: The median annual salary for Advertising, Promotions, and Marketing Managers was $115,750 in 2012, or $55.65 per hour.
  • View similar occupations

*Taken from the Bureau of Labor Statistics 

Marketing is offered at the following Upper Iowa University locations: 

  • Residential Fayette campus
  • Select education centers
  • Online Program
  • Select international centers