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Digital Marketing Minor

Available Online

Choosing a minor field of study is optional. A minimum of 15 semester hours of separate identifiable semester credits must be earned for each minor that is declared. The same course may not be used in a major and a minor or among multiple minors unless the course is a required course (not part of a “select” area) in both the major and the minor or among multiple minors.

Curriculum

Requirements

  • MKT 100 – Digital Marketing Foundations
  • MKT 200 – Consumer Insights in a Digital World
  • MKT 210 – Digital & Integrated Marketing Communications
  • MKT 310 – Digital Brand Strategy & Management

Two of the following (6 Credits)

  • MKT 110 – Marketing Research
  • MKT 220 – Social Commerce & Community Management
  • MKT 230 – Marketing Analytics & Optimization
  • MKT 300 – Digital Sales Strategy & Leadership
  • MKT 320 – Digital Product Innovation

Total Credits: 18

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Courses

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UIU Locations for Minor in Digital Marketing

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Convenient, Focused Scheduling

UIU students have the advantage of focusing on fewer classes at once with the Two-at-a-Time schedule.

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