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Marketing

Minor

Choosing a minor field of study is optional. A minimum of 15 semester hours of separate identifiable semester credits must be earned for each minor that is declared. The same course may not be used in a major and a minor or among multiple minors unless the course is a required course (not part of a “select” area) in both the major and the minor or among multiple minors.

Curriculum

  • MKT 208 Marketing Principles (3 credits)
  • MKT 358 Consumer Behavior (3 credits)
  • MKT 363 Advertising and Integrated Marketing Communications (3 credits)
  • MKT 479 Branding (3 credits)

Plus Two of the Following (6 credits):

  • MKT 315 Sales Management
  • MKT 337 Personal Selling
  • MKT 414 New Product Development
  • MKT 424 Global Marketing
  • MKT 451 Marketing Research
  • MKT 459 Contemporary Topics in Marketing
  • MKT 489 Social Media Marketing

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