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Communication Studies :

Bachelor’s Degree

The UIU Advantage

UIU’s comprehensive Communication Studies degree reflects the diverse skillset that communication media professionals need to be successful. When you leave UIU, you will be proficient in writing, speaking and visual communication. You will also have enhanced your ability to plan, organize, evaluate, and think strategically and creatively.

Why Communication Studies at UIU?

  • Experiential (hands-on) learning is vital to success. You will learn the central role communication has in our lives. You will also identify and evaluate communication goals to successfully adapt messages with the demands of complex situations.
  • Learn from faculty who have real-world experience and are experts in the fields they teach; enjoy the support of helpful, caring staff who are there for you from start to finish.
  • Minors are available in Communication Studies and Mass Media.

Areas of Emphasis

All Communication Studies emphasis areas build on a common core of courses: introduction to mass media, public speaking, communication theory, and communication and media ethics. Students then select an emphasis area in which they want to specialize and apply this knowledge. The areas of emphasis include Communication Studies, Mass Media, and Sports Communication. Students may also select a minor in communication studies or mass media. Students may not get credit for taking both minors.

  • Communication Studies
  • Mass Media: Students seeking careers in print and digital journalism should enroll in the Mass Media emphasis program. This emphasis offers learning and hands-on experience in reporting and editing in traditional print and 21st century digital news; this includes writing features, blogs, tweets, and other social and online news media. Coursework includes theory and philosophy of “new journalism” as it has played out in the 21st century; press freedom and the First Amendment; ethics and responsibilities of journalists; the relationship between media and culture; professional standards of journalism, traditional and changes in the 21st century; and the function of news vs tabloid in 21st century America. This emphasis provides students with a firm grounding in traditional media as it has changed for the needs of a digital news culture. The emphasis also provides students opportunities to engage in technical and professional writing, critical thinking, ethical research skills, and effective interviewing skills. Students with an emphasis in Mass Media are prepared for many careers, such as reporter, editor, author, copy writer, media interviewer, scriptwriter, proofreader, news writer, news editor, news service researcher, professional blogger and professional tweeter.
  • Sports Communication: Students will benefit from a network of on- and off-campus internship opportunities with teams, clubs and sport agencies to better comprehend and take advantage of the mutually dependent relationship between sports, media, and the business aspect and fandom of sports. As communications professionals, students gain competence in print, broadcast and digital/internet writing, research, and general communication theory, as well as a background in sports law, administration, and marketing. Students also gain an understanding of social media and ethical responsibility, both of which are imperative for the sports communication professions.

Ready For More?

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Explore Your Program

Communication Studies Courses

See course descriptions for the classes you need for your Communication Studies degree, as well as any general education requirements.

Academic Calendar

Keep up with your academic program’s registration deadlines, session dates, holiday breaks and exam schedules.

Careers in Communication Studies

A degree prepares you for many careers, such as assistant athletic director, assistant sports information director, athletic team publicist, broadcast videographer, journalist, public information officer, public relations writer, radio and television newscaster/sportscaster, sports marketer, and television and radio sports writer.

Dominica Hillesheim

Dominic Hillesheim, '18

Marketing and Communication Studies

Upper Iowa is an extremely special place and I could not think of a better university to receive a high level education from and play collegiate sports for. The family atmosphere at Upper Iowa is second to none, and you are part of the Peacock family the second you step on campus. The Family atmosphere comes largely from the small class sizes where you are taught directly from your professor, every day. This allows you to have face to face interaction and really get to know your professors. All of your questions can be answered as you receive individual attention in the classroom and/or during office hours.

UIU Student on computer

Convenient, Focused Scheduling

UIU Communication Studies students have the advantage of focusing on fewer classes at once with the Two-at-a-Time schedule. Plus, convenient evening or online courses ensure your education fits your unique lifestyle.

The Communication Studies bachelor’s degree program is offered through UIU’s School of Arts and Sciences.


When you’re ready to apply for your bachelor’s degree in Communication Studies, we’re ready to help you every step of the way.

Go Further with an MSA

Earned your undergraduate degree in Communication Studies? Consider UIU’s Master of Sport Administration (MSA) program to advance your career even further.