Consumer Analytics Fundamentals Micro‑Credential

Available Online

About the Consumer Analytics Fundamentals Micro-Credential

The Consumer Analytics Fundamentals Micro-Credential is designed to provide students with essential skills and knowledge in analyzing consumer behavior and market data. This Micro-Credential integrates coursework in quantitative analysis, marketing principles, and consumer behavior, equipping students with the tools necessary to understand and predict consumer actions, preferences, and trends.

Through this interdisciplinary approach, students will learn to apply statistical methods, marketing strategies, and behavioral insights to make informed business decisions that enhance consumer satisfaction and drive organizational success.

What is a Micro-Credential?

Micro-Credentials are short programs that help you quickly gain verified skills and competencies. Earn a Micro-Credential to elevate your resume, explore your interests, and provide value to employers.

Upcoming Start Dates

Session 3: January 6, 2025
Session 4: March 10, 2025
Session 5: May 12, 2025

Ready to get started? Take the next step to become a UIU student!

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6 Start Times Per Year

With UIU classes starting every 8 weeks, it’s always a good time to start a Micro-Credential!

Quick Completion Time

Ranging from 6-9 credit hours—a typical UIU Micro-Credential can be completed in just one or two 8-week sessions!

Boost your resume

Seeking professional development? Re-entering the job market? Targeted skills gained from Micro-Credentials increase your expertise and help you stand out in a competitive job market.

Current Students - Mark your Journey

For current UIU students enrolled in 2 or 4-year degree programs, getting a Micro-Credential helps demonstrate proficiency in key areas of interest to both you and your future employer.

Courses and Requirements

Courses

BA 256 – Quantitative Analysis for Business I 3 Credit(s)
MKT 208 – Marketing Principles 3 Credit(s)
MKT 358 – Consumer Behavior 3 Credit(s)

Total Credits: 9

Stand-Alone Micro-Credentials Admissions Process

For those interested in pursuing a Micro-Credential as a stand-alone option, complete our free application online. Once we receive your application, an enrollment coordinator will reach out to with the next steps to register.

Apply for a Micro-Credential

Current students: Add a Micro-Credential

For those interested in adding a micro-credential to an existing degree program, simply talk with your advisor and they will work with you on planning your courses.

FAQ's

Frequently asked questions about Micro-Credentials from Upper Iowa.

Are Micro-Credentials Degrees or Certificates?

Micro-Credentials are not degrees or certificates.

For students, Micro-Credentials offer useful proof-points of earned knowledge in a specific subject matter important to their educational goals, along with valuable insights and skills applicable in numerous professional fields.

For employers, hiring individuals who have earned Micro-Credentials means there can be confidence that specific knowledge and skills have been earned, as well as well as the demonstration of individuals’commitment to continuous learning.

What does taking a Micro-Credential Program "Stand-alone" mean?

Taking a Micro-Credential program “stand-alone” means you’re not a currently enrolled Upper Iowa student and wish to earn a Micro-Credential.

This might be the case if you’ve already earned a degree and are taking a Micro-Credential program as professional development.

Are Micro-Credentials Financial-Aid Eligible?

When taken “stand-alone” Micro-Credentials are not financial-aid eligible, however, the cost of courses when taken this way are available at a reduced rate of $300 per credit-hour*.

*Please note that due to this reduced cost, we cannot bundle this price with other tuition discounts, offers, or financial aid.

If you’re already an enrolled at Upper Iowa, your existing financial-aid awards apply toward courses in a Micro-Credential, as they are filling requirements toward your graduation requirements.