Lina Tran '25
Marketing
Online
Attending UIU has been an incredible experience for me as a first-generation college student from Mount Pleasant, IA. After transferring, I found the flexibility of the online program to be a perfect fit for my busy life. The professors are not only highly knowledgeable but also supportive and responsive whenever I needed help.
Featured Digital Marketing Course Topics
Marketing Analytics & Optimization
Master the tools behind today’s most successful digital marketing campaigns. Learn SEO, search engine marketing (SEM), user experience (UX), A/B testing, and marketing analytics to measure performance, improve customer journeys, and turn data into smarter marketing decisions.
Digital Product Innovation
Discover how digital products move from idea to launch. Explore Agile project management, UX design, Minimum Viable Products (MVPs), and Product-Led Growth (PLG) while learning how companies create and grow digital products and subscription-based services.
Applied Digital Marketing Internship
Put your classroom knowledge into practice through a supervised internship. Build a professional portfolio while gaining hands-on experience in content strategy, digital asset management, campaign performance, and marketing analytics for real organizations.
Digital Marketing Careers
Graduates of UIU’s Bachelor of Science in Digital Marketing are prepared to help organizations grow through creative, data-driven marketing strategies. Below are a few examples of careers that align with the skills you’ll build in the program.
- Growth Marketing Manager – Develop data-driven marketing strategies that attract, engage, and retain customers while driving business growth through digital campaigns, experimentation, and performance optimization.
- Marketing Analyst – Turn marketing data into actionable insights by measuring campaign performance, identifying consumer trends, and helping organizations make informed business decisions through analytics and research.
- Product Marketing Manager – Bring new products and services to market by combining customer insights, brand strategy, digital storytelling, and cross-functional collaboration to connect products with the right audiences.
Career Opportunities
Digital marketing is one of today’s fastest-evolving business fields, creating opportunities across nearly every industry. In addition to traditional marketing roles, graduates may pursue specialized careers in digital strategy, e-commerce, AI-powered marketing, user experience, product marketing, and emerging technologies, such as:
- AI Content Strategist
- Digital Brand Community Manager
- E-commerce Performance Analyst
- Growth Marketing Manager
- Product Marketing Manager
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Specialist
- Social Commerce Manager
- User Experience (UX) Researcher
UIU Locations for Bachelor's Degree in Digital Marketing
Distance Learning
Kansas
Oklahoma
Convenient, Focused Scheduling
UIU digital marketing students have the advantage of focusing on fewer classes at once with the Two-at-a-Time schedule. Plus, convenient evening or online courses ensure your education fits your unique lifestyle.
Admissions & Aid
High school grad, transfer student, international student, working adult or military veteran? No matter your path, we’ll help you navigate the UIU admissions and financial aid process.
Go Further with an MBA
Earned your undergraduate degree in Marketing? Consider UIU’s MBA program to advance your career even further.
Easily Transfer Credits
If you have credits from another college, our generous transfer credit policy means you can likely apply many of those credits to your degree program at UIU. You may transfer:
- Up to 78 credits from an accredited two-year college
- Up to 90 credits from a four-year college
