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HA 515 Marketing and Strategic Planning in Healthcare

Credits: 3
Prerequisites: none
Distance Learning Options:

This course emphasizes a strategic market-management approach for developing or evaluating strategies and programs for a health care organization.  Students in this course will explore concepts of strategic and marketing management including analyzing mission, vision, values, and external trends and competitive forces.  Students will evaluate the roles and functions of marketing in a changing healthcare environment and will create a market driven strategic plan for an organization.