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SA 565 Sport Sales and Professional Development

Credits: 3
Prerequisites: none
Distance Learning Options:

This course provides a foundation in the principles of sales and revenue generation in the business of sport through a combination of theoretical fundamentals and practical application.  It covers key sales and revenue generation elements such as the sport sales process, relationship-building, rapport, business to business selling, business to consumer selling, and more.  Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport.