MKT 414 New Product Development

Credits: 3

Prerequisites:

MKT 208 (Marketing Principles)

Distance Learning Options:

Online
Self-Paced Web-Based
Self-Paced Paper-Based
uiuFlex Semester

This course will take learners through each phase of new product development-Problem/Opportunity Analysis, Ideation/Concept Generation, Concept Evaluation, Market Testing and Market Launch.

View Related Courses View All Courses