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MKT 363 Advertising and Integrated Mktg Com

Credits: 3
  • MKT 208 suggested, but not required for non-marketing majors
Distance Learning Options:
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This course examines integrated marketing communication and its role in marketing. Included is a survey of the history of advertising, the media and communication models, and an introduction to the creative side of advertising. Emphasis is placed on the formulation of objectives for integrated marketing communication programs.