COMM 416 Crisis Communication

Crisis communication is one of the many specialized areas of public relations.  This course will focus on the use of crisis communication to defend a company or organizational threats to their brand or reputation from unexpected serious events.  For Public Relations specialists it is important to have a strategic understanding of your role in assisting the organization through a crisis event.  Techniques addressed include FEMA, social Media intervention, Facework theory, and message delivery during and after a crisis event.