• Strategic Plan Initiatives
• Strategic Plan Refreshment
• Task Force 1: Student-Centered Excellence
• Task Force 2: Institutional Architecture
• Task Force 3: Financial Stability
• Task Force 4: Communications
• Office of the President

Refreshment Task Force Four: Communications

RESPONSIBILITIES

Communications. Transform and integrate all university communications to broaden ownership, understanding, and support by all relevant stakeholders for the university mission/strategic plan, guided and undergirded by a core set of value and shared vision.

TASK FORCE 4
Report of May 8, 2012

Outline

• Mission of the Task Force
• Draft Work Plan
  • Create the framework for consistent communication throughout the Strategic Refresher
  • Create the framework and resource allocations for communicating internally
  • Create the framework and resource allocations for communicating externally
• Timeline
• Talent Inclusion
• Questions

Mission of Task Force 4

Transform and integrate all university communications to broaden ownership, understanding, and support by all relevant stakeholders for the university mission/strategic plan, guided and undergirded by a core set of values & shared vision. 

Work Plan

• Create the framework for consistent communication throughout the Strategic Refresher
  • Talking Points Consideration:
    • Need to admit and live up to who we are.
    • We need to become more outcomes based in our messaging
    • Need to foster a shared vision and how each area fits within the vision of the University
  • Materials Creation:
    • Create a high-end printed document that captures the refreshed vision
    • Create a PowerPoint presentation that explains the process and outcomes
    • Create a short high impact video that captures the refreshed plan
    • Create a highly visible strategic plan page
    • Create a one-page reader's digest of the vision and
    • Create an elevator speech that the university personnel can use
  • Delivery Channels:
    • New Employee (faculty/staff) Orientation
    • Bridge/FeatherLinks/view book/peer-to-peer
    • New Students Orientation
    • Open houses
    • Alumni events
    • Media Releases
    • New employee benefits/hire documentation
    • Create an interactive test as part of new employee
    • Open forums
    • Create signage/art that reflects who we are across the university
    • Standardized messaging as part of all our presentation
    • PowerPoint templates, factsheets, videos, public addresses, etc
    • For example address at the beginning of cabinet and other formal meetings
  • Create the framework and resource allocations for communicating internally
    • Current Upper Iowa University Students
    • College/University Peers
    • Faculty
    • Staff
    • Board
  • Create the framework and resource allocations for communicating externally
    • Alumni
    • Future Upper Iowa University Students
    • Articulation Agreement Partners
    • Local/Regional/National Media
    • Corporate & Military Partners

Timeline & Talent Inclusion

• Timeline:
  
  • Ongoing and will be flushed out based on the adoption of decisions made in Task Forces 1-3
• Talent Inclusion:
  • Involve steering committee, committee chairs and appropriate university constituents when needed
  • Utilize the existing Academic Distinctiveness Committee and Project 15: Integrated Recruitment Communications Planning Team to ensure continuity in the process.

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