POLICY: BLOGGING AT UIU
Policy Creation/Modification Number: UIU-ECM-10-0001
Initiating Unit: E-Communications
Date of Policy Development: 1-26-10
Date of Policy Implementation/Effectiveness: 02-15-10
Internal or External: BOTH
Replacing policy/process found where: New Policy
Upper Iowa University maintains blogging as a key element of the official UIU website (www.upperiowauniversity.tumblr.com) through a third-party server. The blogs are primarily accessed via the primary UIU website at www.uiu.edu. The blogs are designed to broaden exposure of UIU to a variety of publics who participate in social networking media. The blogs focus on promoting various aspects of Upper Iowa through the personal views of a limited number of volunteer students, faculty and staff. All bloggers sign a document that commits them to a topic as well as a frequency of updates. In addition, the document specifies appropriate guidelines for blog content as part of the official university website.
Standard Operating Procedure Attached: YES
Procedure on how bloggers are selected and approved:
Bloggers who wish to be considered for participation in one of the limited number of UIU blogs should volunteer by e-mail to the Office of Communications and Marketing.
Bloggers will include in their e-mail request a brief description of their intended blogging topic and frequency.
Bloggers will be approved/rejected by the Associate Vice President of Communications and Marketing dependent on space availability and topic suitability.
If there are more requests than capacity, blogging priorities will be based on the importance of the suggested topic and the potential size of the audience.
Once approved, bloggers must sign the participation agreement (aka “Guidelines for Blogging”) and complete a 30-minute training session with the E-Communications Director.
- Bloggers will adhere to, and the OCM will enforce the attached Guidelines for Blogging.
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