FAYETTE, Iowa (February 15, 2010) – Upper Iowa University has taken a big step into the world of social media. The University’s redesigned website, launched February 15, includes a new blogging site by students at Upper Iowa. The revamped UIU website also features direct access to and expanded use of Facebook, Flickr and YouTube.
“As our University ascends and continues to grow in the number of Upper Iowa students and alumni around the world, it is crucial that we maximize our use of social media to connect us, help us communicate, and build our appreciation of UIU as a truly global community,” said UIU President Alan G. Walker.
“Social media has become a significantly important tool for the public as they update their profiles, ‘fan,’ ‘friend’ and tweet each other. In 2009, a Deloitte survey showed that 57 percent of the American public uses a social networking site with nearly half of them consulting it every day, ” said Melik Peter Khoury, UIU senior vice president for strategy and chief marketing officer. “By strategically using social media, Upper Iowa can strengthen its relationship with existing markets and gain significant exposure to potential markets.”
UIU blogs include a reflection on moments in African American history during Black History Month and UIU students discussing aspects of UIU residential life, athletics, Greek life, and preparation for the students’ alternative spring break in Belize. In the near future, blogs will begin about wildlife management, writing advice, technological advances, graduate studies, and international studies.
Other website enhancements offer better navigation, easier access to information for specific audiences, and clarification of the various Upper Iowa educational modalities of a residential campus, distance education, and educational centers in the United States, abroad, and on U.S. military bases.
“Our social media will showcase the broad range of experiences available to all types of students who attend Upper Iowa. We want to illustrate our diversity and the breadth of what we offer. ” said Monica Bayer Heaton, executive director of communications and marketing. “We’ve had an enthusiastic response from UIU students, faculty and staff to blogging, and we look forward to increasing our efforts in these important areas.”
Monica Bayer Heaton
Executive Director of Communications and Marketing
About Upper Iowa University
Founded in 1857, Upper Iowa University is a private, not-for-profit university providing undergraduate and graduate degree programs and leadership development opportunities to over 6,600 students—nationally and internationally—at its Fayette campus and learning centers worldwide. Upper Iowa University is a recognized innovator in offering accredited, quality programs through flexible, multiple delivery systems, including online and independent study. For more information, visit www.uiu.edu.