Melik Peter Khoury
FAYETTE, Iowa (October 14, 2011) – Upper Iowa University has named Melik Peter Khoury as senior vice president for strategic positioning and Chief Strategic Enrollment & Marketing Officer. Khoury is charged with leading a University-wide Strategic Enrollment Management initiative and creating an Integrated Enrollment Center to serve all of the University’s worldwide educational opportunities, including its residential campus in Fayette, 17 U.S. education centers, the Center for Distance Education programs, and the international students who enroll both in Fayette as well as at UIU educational centers in Hong Kong, Singapore and Malaysia.
“Moving toward more strategic enrollment management and integrating our worldwide enrollment functions that support student recruitment and retention are important goals for the University,” said UIU President Alan G. Walker. “Melik has been working for nearly a year to assess our current processes and to identify how best we can strengthen not only our operational processes and procedures but how we can improve our services to all prospective and current students. Now that we have identified the path we want to follow to achieve these goals, Melik will lead the initiative that will turn them into reality across the University.”
As part of the initiative to create and implement an Integrated Enrollment Center, Khoury will be restructuring operational staff across the University to better support all UIU modalities. The UIU Integrated Enrollment Center includes the Office of Admissions, Financial Aid, and the Registrar, as well as a staff of academic advisors. In addition, Khoury will develop and implement an enrollment IT team; conduct a comprehensive upgrade and redeployment of the University’s legacy IT system, Jenzebar; and create and implement an interdisciplinary University-wide document imaging system, according to Walker. Khoury will also work closely with the Office of Institutional Effectiveness to track initiatives and measure outcomes. The Office of Communications and Marketing will continue to report to Khoury.
“This initiative not only strengthens the University operationally, but its success will build our academic quality as well,” Walker added. “A more seamless, automated, integrated process to support enrollment functions will free up resources for even more improvements to UIU academic programs.”
Khoury first joined the University as a consultant in summer 2009 and then was named senior vice president of strategic positioning. He has revamped and integrated the University’s marketing and communications functions and will now include integrated and strategic enrollment in his focus as well.
“Melik will provide leadership across the University toward the optimal strategic positioning of the institution in a global, competitive, higher education market,” Walker noted. “He will manage a comprehensive process designed to support the achievement and maintenance of the optimum recruitment and retention of students, with an emphasis on the Fayette campus; and Melik will lead a cross-functional team at the executive level that is responsible for institutionalizing an integrated systems approach to marketing the University.”
“I am a first-generation college graduate from a low-income family and that has driven my professional goals to maximize access for all students,” Khoury said. “I welcome the opportunity to position UIU among the best higher educational institutions and to become a benchmark for other institutions facing the same challenges for recruiting the right students, fostering their academic success, and successfully launching their careers.”
Khoury comes to Upper Iowa from Culver-Stockton College, where he served as vice president for enrollment management and college marketing. He has held similar administrative positions at Paul Smith’s College in New York and the University of Maine-Fort Kent (UMFK). He began his career as an enrollment management liaison at UMFK in 1997.
Khoury holds a bachelor’s degree in business management from UMFK, a master’s degree in business administration from the University of Maine, and a doctorate in business administration from the University of Phoenix.
Monica Bayer Heaton
Executive Director of Communications and Marketing
About Upper Iowa University
Founded in 1857, Upper Iowa University is a private, not-for-profit university providing undergraduate and graduate degree programs and leadership development opportunities to more than 6,800 students—nationally and internationally—at its Fayette campus and learning centers worldwide. Upper Iowa University is a recognized innovator in offering accredited, quality programs through flexible, multiple delivery systems, including online and independent study. For more information, visit www.uiu.edu.